2ND ANNUAL DAIRY-FREE FROZEN DESSERT CELEBRATION COMING TO EUGENE
Eugene, OR – In what is becoming one of Eugene's sweetest summer traditions, Turtle Mountain will host its 2nd Annual Dairy-Free Frozen Dessert Giveaway at Alton Baker Park on Sunday, July 25th.
The festival is free to the public and began last year when Turtle Mountain, makers of So Delicious Dairy Free® frozen dessert, petitioned President Obama to designate the fourth Sunday in July National Dairy-Free Frozen Dessert Day. The company plans to continue its campaign by distributing So Delicious Dairy Free® made with Coconut Milk frozen confections to everyone who attends this year's celebration.
The nation’s love affair with frozen reached a milestone in 1984 when President Ronald Reagan designated the third Sunday in July National Ice Cream Day, which was to be observed by the people of the United States with "appropriate ceremonies and activities."
Unfortunately, President Reagan failed to recognize over 50 million Americans who cannot consume ice cream due to its dairy content, such as those with lactose intolerance, food allergies, dietary restrictions, or other health concerns.
"We feel blessed to have been based in Lane County for over 20 years and have established a strong connection with the local community," says John Tucker, Senior Vice President of Marketing and Technology at Turtle Mountain. "Last year this event was a huge hit and so we are bringing it back by popular demand."
The Dairy-Free Frozen Dessert Day kick-off celebration will take place at Alton Baker Park on Sunday, July 25th from 10am to 4pm. Family friendly games and prizes will also be offered. The company expects to give out several thousand So Delicious Dairy Free® Made with Coconut Milk frozen dessert sandwiches and stick-bars.
The event will also feature live musical performances by popular local artists and bands, including The Blair Street Mugwumps, Soulicious, and Michael Conley.
A drawing will be held for cool prizes, including t-shirts, iPod shuffles, grocery gift certificates for Market of Choice, a year’s supply of dairy-free frozen dessert, and a grand prize of a new hybrid bicycle, courtesy of Simply Cycle. Winners will be selected at 3pm on Sunday the 25th.
Additionally, in an effort to support Turtle Mountain’s efforts to reduce its carbon footprint, anyone who rides a bike to the event will receive a free product coupon for So Delicious Dairy Free® frozen or refrigerated items which are widely available in the Eugene/Springfield area.
For additional information on Eugene's 2nd Annual Dairy-Free Frozen Dessert Celebration, contact Chris Turek. Photos, product information, and samples are available upon request.
ABOUT TURTLE MOUNTAIN, LLC
Based in Eugene, Oregon since 1988, privately held Turtle Mountain provides consumers with healthier alternatives to dairy-based frozen desserts, beverages, and yogurt. All products are 100% plant based and contain no artificial sweeteners or trans-fats, and most are made with certified organic ingredients. Turtle Mountain sells its products nationally under the brand So Delicious Dairy Free®.
About So Delicious Dairy Free® A leading brand of premium dairy-free frozen desserts and refrigerated items, So Delicious Dairy-Free’s® latest innovation has cracked the coconut—a naturally delectable and wholesome ingredient—to open up a whole new world of delicious possibilities. From frozen desserts to beverages to cultured products, So Delicious Dairy-Free® Made with Coconut Milk meets the needs of individuals in pursuit of a flavorful life, with offerings that please the palate, uplift the spirit, and provide natural energy to fuel their active lifestyles. To learn more, go to:www.SoDeliciousDairyFree.com.