03/19/10 - Coconut Water Sorbet Wins Award at Natural Products Trade Show
Manufacturer Launches World’s First Frozen Sorbet made with Coconut Water

Eugene, OR - From America’s most innovative dairy-free foods company comes something deliciously new—the world’s first frozen coconut water sorbet.

When launched at Natural Products Expo West last weekend, So Delicious® Coconut Water Sorbet received the prestigious “Best in Show Award” presented by VegNews - a leading vegetarian-lifestyle magazine.

Made with organic coconut water and sweetened with organic fruit juice concentrate, the sorbet is naturally cholesterol free and weighs in at only 100 calories and zero grams of fat per serving. In keeping with the So Delicious® tradition, the product is completely dairy free and certified vegan.

“So Delicious® is a leader in the natural food industry and continues to develop delicious, high-quality plant-based products,” says VegNews Publisher Joseph Connelly. “We are pleased to honor its newest invention with a 2010 ‘Best in Show’ award.”

Turtle Mountain was delighted to receive the accolade and pleased by the enthusiastic response to the sorbet at the trade show, according to John Tucker, Vice President of Marketing and Technology.

“People are impressed by the refreshing taste, smooth texture, and palate-cleansing properties that make the product unique from other sorbets on the market,” says Tucker. "Something about the tropical nature of coconut water, when mixed with fragrant fruit and floral notes, produces a satisfying eating experience."

For centuries coconut water has provided refreshment and nourishment for cultures around the world. Today it is widely recognized as a natural way to rehydrate the body, because it is packed with essential electrolytes and more potassium than a banana.

Packaged in recyclable cardboard pints with safety seals, the product is available in Hibiscus, Lemonade, Mango and Raspberry flavors. Suggested retail price for So Delicious® Coconut Water Sorbet is $5.49 per pint and can be found nationally at Whole Foods Markets and other natural food retailers.

This is not Turtle Mountain’s first crack at coconut-based items. In 2009 the company launched numerous product lines made with coconut milk, including ice cream, yogurt, and beverages.

“Sales are up almost 50% from last year,” says Tucker. “This explosive growth can be largely attributed to the growing consumer demand for coconut-based items, which are not only delicious but also derived from one of the world’s most sustainable crops.”

For additional information on the world’s first coconut water sorbet or to learn more about Turtle Mountain’s array of dairy-free products, contact Chris Turek. Photos, product information, and samples are available upon request.

About Turtle Mountain, LLC
Based in Eugene, Oregon since 1988, privately held Turtle Mountain provides consumers with healthier alternatives to dairy-based foods. All products are 100% plant based and contain no artificial sweeteners, trans-fats or hydrogenated oils, and most are made with certified organic ingredients. Turtle Mountain sells its products under the brands So Delicious® and Purely Decadent®. For full product offerings and complete nutritional information, please visit: http://www.TurtleMountain.com.

About VegNews
VegNews, a leading vegetarian lifestyle magazine, has a readership of 195,000 and is circulated around the world. Each issue is filled with the latest in vegetarian news, global events, tantalizing recipes, nutrition updates, hot new vegetarian products, book reviews, celebrity buzz, and even has a special issue featuring vegetarian weddings. The magazine has won dozens of awards since beginning publication in 2000.

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